Snapchat’s New Lens Allows Users to Try On Nail Polish in AR: A VRScout Report

Snapchat has recently launched a new lens that allows users to try on nail polish in augmented reality (AR). This new feature is a collaboration between Snapchat and the nail polish brand OPI, and it is the latest addition to Snapchat’s growing list of AR experiences.

The lens works by using the front-facing camera on your smartphone to scan your hand and apply a virtual layer of nail polish to your nails. Users can choose from a variety of OPI nail polish shades, including classic colors like “Bubble Bath” and “Big Apple Red,” as well as more trendy shades like “Suzi Needs a Loch-Smith” and “Lincoln Park After Dark.”

This new lens is not only fun and interactive, but it also provides a practical solution for those who want to try on nail polish without having to physically go to a store. With the ongoing pandemic, many people are hesitant to visit stores and try on products, so this lens provides a safe and convenient alternative.

In addition to the practical benefits, this lens also showcases the potential of AR technology in the beauty industry. By allowing users to virtually try on products, brands can provide a more personalized and engaging shopping experience for their customers. This technology can also help reduce waste by allowing customers to see how a product will look on them before making a purchase.

Snapchat has been at the forefront of AR technology, with its lenses and filters being some of the most popular features on the app. The company has also been expanding its AR capabilities beyond just fun filters and into more practical applications, such as virtual try-ons for makeup and clothing.

Overall, Snapchat’s new lens that allows users to try on nail polish in AR is a fun and practical addition to the app. It showcases the potential of AR technology in the beauty industry and provides a safe and convenient alternative for those who want to try on nail polish without leaving their homes. As AR technology continues to evolve, we can expect to see more innovative and practical applications in various industries.