Samsung, the South Korean multinational conglomerate, has recently acquired eMagin, a microdisplay manufacturer, in a move that highlights the promising growth of extended reality (XR) devices. The acquisition is expected to bolster Samsung’s position in the XR market and enable the company to develop more advanced and innovative XR products.
eMagin is a leading manufacturer of microdisplays, which are small screens that can be used in a variety of applications, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) devices. These microdisplays are essential components of XR devices, as they provide the high-resolution images and immersive experiences that users expect from these technologies.
Samsung’s acquisition of eMagin is a strategic move that will allow the company to leverage eMagin’s expertise in microdisplay technology to develop more advanced XR devices. Samsung has been investing heavily in XR technologies in recent years, and the acquisition of eMagin is expected to accelerate the company’s efforts in this area.
The XR market is expected to grow rapidly in the coming years, driven by the increasing demand for immersive experiences in gaming, entertainment, education, and other industries. According to a report by MarketsandMarkets, the global XR market is expected to reach $209 billion by 2022, growing at a compound annual growth rate (CAGR) of 48.6% from 2016 to 2022.
Samsung is well-positioned to capitalize on this growth, thanks to its strong brand recognition, extensive distribution network, and technological expertise. The company has already launched several XR products, including the Gear VR headset and the Odyssey+ Windows Mixed Reality headset.
With the acquisition of eMagin, Samsung will be able to develop more advanced XR devices that offer higher resolution, wider field of view, and better color accuracy. This will enable the company to compete more effectively with other players in the XR market, such as Oculus, HTC, and Microsoft.
In addition to its microdisplay technology, eMagin also has expertise in OLED (organic light-emitting diode) technology, which is used in many XR devices to provide high-quality images and low latency. Samsung is a leading manufacturer of OLED displays, and the acquisition of eMagin will enable the company to further enhance its OLED technology and develop more advanced XR displays.
Overall, Samsung’s acquisition of eMagin is a significant development in the XR market, highlighting the growing importance of microdisplay technology in the development of advanced XR devices. With this acquisition, Samsung is well-positioned to capitalize on the promising growth of the XR market and develop innovative products that offer immersive experiences to users.
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