Kellogg’s Cereal Brands Go Digital: NFT Plans in the Works?

Kellogg’s is making waves in the world of  NFTs with its recent filing of twelve trademarks for its iconic brands. Significantly, this bold move suggests that Kellogg’s is exploring new frontiers and embracing the digital revolution.

TL;DR

Could Kellogg’s Be Making an Entrance into the NFT World with Trademark Filings?

Kellogg’s, the prominent American cereal company, has potentially entered the realm of  NFTs! Notably, it has officially filed twelve trademarks for its well-known brands. These applications include Kellogg’s, Froot Loops, Special K, Pop-Tarts, Cheez-It, Krave, Eggo, Rice Krispies, Mini Wheats, Frosted Flakes, Bear Naked, and Pringles. Significantly, this could demonstrate Kellogg’s interest in and exploration of the metaverse and web3 space. Furthermore, the news about Kellogg’s foray into NFTs was initially shared on Twitter by Michael Kondoudis. Notably, Kondoudis is a trademark attorney specializing in web3-related filings.

Kellogg’s made the submissions to the U.S. Patent and Trademark Office on May 24, 2023. As well as a potential move to the metaverse and NFTs, this strategic move could also suggest the possible utilization of its intellectual property. Markedly, in the creation of digital assets spanning various product lines. Kellogg’s recent trademark filings indicate the company’s plans to leverage its food products in “online virtual worlds.” Additionally, the company could delve into the realm of  NFTs, featuring their cereals, breakfast bars, and snacks. It’s important to note, however, that these filings do not serve as a definitive confirmation of Kellogg’s immediate launch of NFT or metaverse-related assets.

Similar to other snack companies in the industry, Kellogg’s recent trademark filings align with the trend. Ultimately, the industry’s strong focus on NFTs, metaverse technology, and blockchain integration shows that they see the metaverse as an important area for future growth and investment.