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May 17, 2023

Daft Punk, the iconic French electronic music duo, has recently introduced a new augmented reality (AR) experience titled ‘Around The World’. The experience is a collaboration between Daft Punk and the global creative agency, Analog. It is designed to take fans on a journey through the duo’s musical history and provide an immersive experience that combines music, visuals, and technology.

The ‘Around The World’ AR experience is available on both iOS and Android devices. It can be accessed through the Daft Punk website or by scanning a QR code. Once the experience is launched, users are transported to a virtual world where they can explore different environments that represent different eras of Daft Punk’s music.

The experience begins with a virtual representation of the duo’s iconic helmets. Users can interact with the helmets by tapping on them to reveal hidden animations and sounds. From there, users can navigate through different environments that represent different albums and eras of Daft Punk’s music.

One of the standout features of the ‘Around The World’ experience is the use of AR technology to create a truly immersive experience. Users can use their device’s camera to scan their surroundings and place virtual objects in the real world. For example, users can place a virtual turntable on their desk and interact with it as if it were a real object.

In addition to the AR elements, the ‘Around The World’ experience also features exclusive remixes of Daft Punk’s music. These remixes are only available through the AR experience and provide a unique way for fans to experience the duo’s music.

The ‘Around The World’ AR experience is just the latest example of how technology is being used to enhance the music listening experience. As AR and virtual reality (VR) technology continue to evolve, we can expect to see more artists and musicians using these technologies to create immersive experiences for their fans.

Overall, the ‘Around The World’ AR experience is a must-see for any Daft Punk fan. It provides a unique and immersive way to experience the duo’s music and history. With its use of AR technology and exclusive remixes, it is a prime example of how technology can be used to enhance the music listening experience.

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